|
Xtra! for Hoffman's Marketing Principles and Best Practices, 3rd 3rd Edition K. Douglas Hoffman Colorado State University Michael R. Czinkota Georgetown University Peter R. Dickson Florida International University Patrick Dunne Texas Tech University Abbie Griffin University of Illinois - Urbana-Champaign Michael D. Hutt Arizona State University Balaji C. Krishnan University of Memphis Robert F. Lusch University of Arizona Ilkka A. Ronkainen Georgetown University Bert Rosenbloom Drexel University Jagdish N. Sheth Emory University Terence A. Shimp University of South Carolina Judy A. Siguaw Cornell University Penny M. Simpson University of Texas - Pan American Thomas W. Speh Miami University - Ohio Joel E. Urbany University of Notre Dame Published by South-Western NB 2005 ISBN/ISSN: 0-324-22145-2 ISBN - 13: 978-0-324-22145-9 List Price: 9.00, Your Price: 9.00 Status: Available
|
|
|
|
|
|
Description:
Numerous study tools have been created for Xtra. These include quizzes for each chapter, downloadable worksheets created from text exhibits, a supplemental module on Competitive Advantage, the full PowerPoint presentation, worksheets to support the end-of-part Marketing Planning Activities, and much more. |
|
