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Fashion Marketing 1st Edition Dotty Oelkers Developing Educational Solutions Published by South-Western Educational & Professional Publ. Paperbound 2004 ISBN/ISSN: 0-538-43564-X ISBN - 13: 978-0-538-43564-2 List Price: 51.95, Your Price: 46.76 Status: Available # Pages: 304 Dimensions: 8 1/2 x 10 7/8
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Description:
Fashion Marketing covers the marketing curriculum using the fashion industry as the learning vehicle. Discussing topics such as fashion cycle, fashion economics, promoting a fashion image, and technology in fashion marketing, this text gives a perspective on how marketing shapes the future of the fashion industry and possible career opportunities. |
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Benefits:
• Review and assessment problems are integrated throughout all chapters for continuous reinforcement
• Careers in fashion marketing are a central theme, located throughout the text, to make students aware of possible job opportunities
• Lesson content is developed according to national and state standards
• Media enhanced instructional package includes Video, Annotated Instructor's Edition, Instructor's Resource CD, and ExamView Pro Electronic Assessment CD
• DECA Prep feature provides users with web site information that includes activities that help in preparation for DECA Association Events
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