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Marketing, Anniversary Edition 1st Edition James L. Burrow North Carolina State University, Raleigh, NC Published by South-Western Educational & Professional Publ. Hardcover 2004 ISBN/ISSN: 0-538-43576-3 ISBN - 13: 978-0-538-43576-5 List Price: 97.95, Your Price: 88.16 Status: Available # Pages: 704 Dimensions: 8.5 x 10.875 INCHES
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Description:
Marketing integrates the full range of DECA competencies for competitive event preparation. It takes advantage of the dynamic and interactive world of marketing today and allows students to experience this first-hand. Built around the National Marketing Education foundations and functions of marketing, this text focuses on professional development, customer service, and technology as the keys to success. With a dedicated web site, new video, updated Internet activities, and contemporary design, Marketing is exciting plus informative! |
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Benefits:
• Addresses topics such as marketing technology and the Internet, global marketing, ethics, and customer service
• Unique marketing profile features connect students with real marketing professionals and a variety of marketing careers
• DECA Prep features, career awareness through CorporateView, and global marketing features are integrated throughout
• Math skills are developed and reinforced throughout the text in end-of-chapter Marketing Math Workshops
• NEW! Dedicated web site keeps the class current and linked to major marketing events
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