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Business Principles and Management, Anniversary Edition 11th Edition Kenneth E. Everard Titusville, NJ James L. Burrow North Carolina State University, Raleigh, NC Published by South-Western Educational & Professional Publ. CB 2004 ISBN/ISSN: 0-538-43590-9 ISBN - 13: 978-0-538-43590-1 List Price: 94.95, Your Price: 85.46 Status: Available # Pages: 736 Dimensions: 8 x 10 INCHES
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Description:
Business Principles and Management has combined new technology information with the sound fundamental topics needed to manage and operate a successful business. Finance, marketing, communications, and human resources are just some of the topics explored. Updated content, computer applications, and Internet activities bring the world of business into your classroom. |
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Benefits:
• Chapter coverage is comprehensive and appropriate for the business management or marketing management course
• Content is practical and applied, providing real-business examples
• Instructor?s Resource CD and Annotated Teacher?s Edition make course prep and planning easier
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